2018 Stella & Chewy’s INFLUENCER MARKETING CASE STUDY Why invest in influencer marketing? Learn why Stella & Chewy’s chose TapInfluence See the Strategy, influencers and contentWhy Invest in Influencer Marketing? Stella & Chewy’s believe pets are not just animals - they are a part of our families. That’s why selecting the best food for our furry friends is one of the most important decisions pet parents have to make. In the beginning of 2016, Stella & Chewy’s Director of Digital and Social Media, Jamie Duklas, was tasked with spreading this very important message. The brand had already built a very loyal customer base, but they wanted a way to reach new consumers who desired better options for their furry friends. Engaging influencers to promote for word-of-mouth ma

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