THE COMPANY THE COMPANY Arcserve, a global company headquartered in Minneapolis, Minnesota, is a leading provider of data protection and recovery software that provides organizations with the assurance that they can recover their data and applications when needed. Founded in 1990, Arcserve provides a comprehensive solution for virtual and physical environments, on premise or in the cloud, backed by unsurpassed support and expertise. Arcserve has an active customer base of 43,000 end users in more than 50 countries and partners with over 7,500 distributors, resellers and service providers around the world. THE CHALLENGE THE CHALLENGE In Arcserve’s transition to a more advanced web infrastructure, they wanted to overcome common content marketing challenges — time, resources, scalability — wh

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