1 insegment.com inSegment, Inc. All rights reserved. CASE STUDY LEAD GENERATION insegment.com2 insegment.com inSegment, Inc. All rights reserved. insegment.com ARBOR NETWORKS ABOUT Arbor Networks helps secure the world’s largest enterprise and service provider networks from DDoS attacks and advanced threats. Arbor is the world’s leading provider of DDoS protection in the enterprise, carrier and mobile market segments. Arbor also delivers market-leading analytics for dynamic incident response, historical analysis, visualization and forensics. Arbor partnered with inSegment to generate leads for Arbor DDoS security and launch their new advanced persistent threat (APT) solution. Because advanced persistent threats are ever-evolving, Arbor needed to inform target audiences about APTs in o

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