Appier Powers Up its Global Sales Force with Analytics-Driven Sales Enablement Growing Beyond Scale As a leader in AI-driven marketing solutions, Appier’s growth has been as exponential as that of artificial intelligence itself. Started In 2014 with only 20 employees, the company boasts of more than 300 globally located employees today. More than 1,000 businesses around the world rely on Appier’s cross-screen AI technology, including global brands like Audi, Minute Maid, and Estee Lauder. “We needed a tool to help our ever-growing sales teams, across all the different markets that we serve,” says Sean Chu, Chief Strategy Officer. “We wanted to enable them with the latest knowledge and information about our products and about our company.” Why MindTickle? In selecting a sales enabl

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