Case Study
Appian Drives Conversions With Brafton Video Marketing Challenge
1 www.brafton.com Appian is a leading Business Process Management (BPM) software provider. The company’s product suite allows departments to collaborate in a fully mobile work environment, helping enterprises increase productivity and cut costs. The company uses content marketing to highlight how its complex offerings simplify customers’ workflow. Appian’s Director of Marketing Programs Mary Kirkman published several videos of product overv