Antalis S.A., a leading global distributor of paper, packaging, and visual communications, faced challenges with efficiently managing B2B promotions and integrating them with their omnichannel strategy. To address these issues, Antalis implemented Vistex Solutions for SAP, which automated and streamlined their promotional processes. This solution allowed for real-time display and handling of promotions at the point of sale, improving ecommerce transactions and cash flow. As a result, Antalis saw simplified promotion setup, enhanced marketing capabilities, and improved insights into promotional effectiveness, ultimately boosting customer satisfaction and operational efficiency.

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