Case Study Summary: Anritsu’s management recognized that to achieve its objectives of increasing direct sales and improving customer service by reducing the quote-to-order process, e-commerce was essential. After a comprehensive eight-month evaluation of potential e-commerce vendors, Anritsu selected Configure One’s Concept Enterprise Product Configurator ® , Concept E-Catalog ® , and Concept E-Commerce ® . By empowering its customers to configu

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