The Challenge The Authentic T-Shirt Company/SanMar Canada (ATC) is a wholesale distributor to the imprintable apparel industry – headquartered in Vancouver, BC – with over 25 years in business. ATC provides a variety of apparel products to screen printers, embroiderers, and promotional groups to customize items for organizations of all sizes, from little league teams to Fortune 500 companies. ATC products are globally manufactured, then marketed and sold throughout Canada. ATC offers thousands of items across 15 different product lines, and materials and labour are sourced internationally. The company’s global touchpoints throughout their supply Case Study The Authentic T-Shirt Company A Currency Risk Management Customer for Over 4 Years chain and operations contributed to

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