industry Utilities Foster a culture of innovation & engagement Enable and encourage 4,000 employees to share ideas Generate innovative ideas to meet corporate objectives Key objectives the CHALLENGE As the largest water and recycling company in England and Wales, Anglian Water is always looking for ways to improve the organisation and deliver better service to its customers. It has twelve specific goals in the run up to 2020, the most of important of which are to create zero waste, deliver a 70% reduction in capital carbon, make a positive difference to the communities it serves and achieve 100% customer satisfaction. In order to meet these goals successfully, Anglian Water has an overall strategy to introduce collaborative innovation practices, as it’s been proven by other or

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