industry FMCG Key Challenges • • • Supports structured, scalable and repeatable innovation programme Tool is easy to use Automatically ranked employee ideas for easy review & implementation Key Benefits of using idea spotlight • • • Staying ahead of the competition in a fast-moving industry Tapping into the potential of employee ideas Engaging employees in a formal innovation programme the CHALLENGE Diageo was looking for a tool to support their innovation team in generating and managing new ideas for drinks brands. Their challenge was to provide an idea generation platform and at the same time introduce a collaborative way for the team to develop those ideas. They also hoped that a tool that allowed all users to view everybody else’s ideas would inspire and spark

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