www.course5i.com STUDY OBJECTIVE Life Sciences CASE STUDY The objective of the study was to understand the themes of conversations on early-stage relapse of Multiple Myeloma by patients and medical professionals. DATA SOURCES Social media including Twitter, Reddit, consumer and industry forums, and comments under relevant articles Analyzing Online Conversations on Treatments for Early Relapses of Multiple Myeloma in the US and Germany Leading Multinational Biopharmaceutical Company Client Industry Life SciencesMost conversations by medical professionals were about the latest developments and advancements in Multiple Myeloma, especially around clinical trials, drugs, efficacy and safety. Very few gave original opinions on early-stage treatments. Most conversations by patients were abo

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