For German Bank, Accenture Analytics Enable Trigger-based Marketing That Suggests Tempting Offers in Real Time
For German Bank, Accenture Analytics Enable Trigger-based Marketing That Suggests Tempting Offers in Real Time
2 PagesFor German Bank, Accenture Analytics Enable Trigger-based Marketing That Suggests Tempting Offers in Real Time Summary Facing new competitors, including direct banks, a German bank wanted analytics systems to get closer to customers. Accenture helped the bank implement a solution that suggested best offers in real time, yielding €22 million in additional revenues for the private banking group in the first year. Client This German bank provi
