ANA The Association of National Advertisers Case Study grip.events2 Before the global pandemic struck, ANA was holding around 70 events a year. Grip began working with them in 2020 as the in-person event industry crumbled, and to date, Grip has supported 17 ANA events. Always looking to better their previous event, here’s how the ANA has adapted to the changing events landscape. For an organisation that runs 70-plus conferences a year, the effects of the pandemic were huge. Many of their events were large in-person events, with C-Suite speakers from a number of Fortune 100 companies. But with in person conferences off the table, the ANA had to look elsewhere. Despite having done some live streaming before, the ANA needed to take virtual events to another level. The team at Gri

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