An organic route to success By making use of web 2.0 tools such as blogging and social networking, Darren Grant has made his online store The Organic Supermarket a huge success When he opened The Organic Supermarket in Blackrock in 2008, Darren Grant left a secure and very well-paid job to pursue his business idea. “I had no experience in retail, but I really felt that food in Ireland was becoming monotonous and that some of the major superma

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