A Connected Tennis Racket Aces The Internet Of Things
A Connected Tennis Racket Aces The Internet Of Things
1 PagesA Connected Tennis Racket Aces the Internet of Things About • Founded in Lyon, France, in 1875, Babolat is the oldest company specializing in racket sports in an increasingly crowded market. Challenge • Babolat approached OgilvyOne Paris to develop an innovative product that would encourage tennis players to practice more frequently and monitor their own performance. • At the same time, Babolat wanted to create a community of players to
