In 2013, UnitedHealthcare’s Health Plan of Nevada and Optum’s Southwest Medical Associates recognized a market need to make healthcare more accessible to consumers through digital technology. The two organizations, partners within UnitedHealth Group since 2008, joined forces to launch a virtual care program called NowClinic® for their members and patients. Over the next six years, Health Plan of Nevada and Southwest Medical Associates worked side by side to strategically grow NowClinic and keep care localized. When COVID-19 hit, the groundwork these two organizations had already laid enabled a swift and impactful response to the pandemic and will anchor their approach to virtual care for years to come.

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