An Integrated Digital Strategy: Multi-Channel Healthcare Professional Education Campaign for Dendreon Date: July 2013 BUSINESS GOAL: Increase awareness about PROVENGE® (sipuleucel-T) for metastatic, castrate-resistant prostate cancer as an important treatment option which utilizes the patient’s own immune system and extends survival. OBJECTIVE: Communicate the clinical value and efficacy of PROVENGE to healthcare professionals, including o

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