Case Study

EyeMac Tradeshow Booth Solution for Genentech

EyeMac Tradeshow Booth Solution for Genentech

Pages 2 Pages

EyeMac Tradeshow Booth Solution for Genentech Date: January 2, 2011 CHALLENGE: Viscira was challenged to create a tradeshow booth solution with the following program goals and objectives: 1. Create a sophisticated virtual simulation for wet, age-related macular degeneration (wet AMD) allowing ophthalmologists to experience having the disease 2. Assist HCPs in developing more empathy and understanding for patients living with t

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