Anne just ordered new bed linen from House of Bath. Here’s how it happened… The Story Anne used to order from House of Bath, but recently she discovered Debenhams. Her old favourite was forgotten, until she received a voucher for the linen she’s always admired in her friend Mary’s guest room. House of Bath was able to use the Abacus transactional co-operative database to find out Anne’s spending activity with other interiors companies and se

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