1 An Enterprise Design Software Company Cracks Down on “Cracked” Software CASE STUDY Industry: Enterprise Software When hackers targeted a prominent 3D design company’s products, the organization used the opportunity to regularize illegal users into paying customers and drive incremental revenue. Company data was combined with information provided by MarkMonitor to generate the business intelligence needed to expand and optimize its piracy conversion program. OVERVIEW Need Logo Solution: MarkMonitor AntiPiracy 2 INDUSTRY CASE STUDY EXECUTIVE OVERVIEW Hackers and crackers are targeting enterprise software products, in particular, popular 3D computer-aided design (CAD) solutions. Rather than enforce against infringements, one company used the opportunity to regularize illegal users t

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