Challenge Amway tasked Sway with creating excitement around the launch of Artistry’ s Ultimate 10 Minute Facial by generat- ing “top 10” beauty secrets, tips, and tricks. Artistry Case Study Interested in how you can achieve similar results with your Sway Group programming? Reach out to your client manager at 844-GET-SWAY (844-438-7929) and get custom pricing today. Outstanding Results • 29.09 total campaign impressions • 1.82 million Twitter users reached • 768 Twitter party participants • 6,371 tweets • Twitter party hashtag, #BeautyTop10, trended in the U.S. Strategy Working with the Massive Sway network, Sway recruited four influencers to participate in an Artistry Twitter party. Each influencer delivered a sponsored post in advance of the party to generate buz

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