AMWAY FUELS GIG ECONOMY THROUGH DIGITAL DISRUPTION CASE STUDY Rarely does a company’s name tell as much about its path as Amway. Amway, which is short for American Way, for decades has embodied maverick American ideals such as entrepreneurialism, independence and wealth creation. It has delivered on those in spades throughout its 60-year history, and along the way, the rest of the world has embraced the Amway model eagerly. Today, Amway does business in more than 100 countries and territories, with more than 90 percent of that business generated outside of North America. INDUSTRY: Direct Sales OBJECTIVE: To provide Amway Business Owners (ABOs) with the new and engaging mobile tools they have come to expect – designed to combat the incursion of today’s gig- economy players

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