Case Study

Delighting customers at SunTrust: how multi-channel banking mobilizes financial well-being

Delighting customers at SunTrust: how multi-channel banking mobilizes financial well-being

Pages 3 Pages

INNOVATOR SERIE S BRIEF Delighting customers at SunTrust: how multi-channel banking mobilizes financial well-being Winning in the digital age To prosper in the digital age, SunTrust “has to find new ways to win in this world,” explains Jeff Dennes, Vice President for Digital Strategies. The head of digital at this Atlanta-based bank, Dennes leads both the strategy and the operations for building multi-channel connections with customers a

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