Amway COMPANY Founded in 1959, Amway manages a global portfolio of health, beauty, and home care brands sold in more than 100 countries and territories. LOCATION Michigan, USA INDUSTRY Marketing PRODUCTS USED Hootsuite Enterprise Hootsuite Impact Brandwatch ZeroFOX Adobe Analytics CASE STUDYSINCE 1959, when Rich DeVos and Jay Van Andel envisioned and launched a business fueled by the power of relationships, Amway’s community of independent Amway Business Owners (“ABOs”) has been working to build profitable brands and businesses from those relationships. And with $8.8 billion in annual sales across a growing portfolio of brands represented in more than 100 countries, it’s clear that the company’s social approach to commerce has been a success. How Amway Transformed Its Soc

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