Case Study RESULTS Over the two months • since introduction 50 RFQs have been received. Ridgemont Country Club, • the first installation, has ordered two more bridges. Two internet inquiries a • day are being received from across the U.S. COMPANY American Douglas Metals, Inc. (ADM) has historically operated as a contract manufacturer specializing in the design and fabrication of extruded aluminum components to customer specifications. Their customers incorporate those components into their own products. As part of a new vision for growth, the company wanted to develop its own branded products. SITUATION Based on the VP of Sales’ passion for golf, one new product idea was to design, manufacture and sell “all pieces included” bridges made from extruded aluminum to golf courses. Golf course

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