Over the next few months, AMD is fundamentally changing the way it communicates with gamers and enthusiasts. To do this, AMD drew on Vovici to identify a target audience and confirm their interest. It is this ability to anticipate trends and justify investments that helps AMD receive a full ROI from Vovici in just the first 4 months of each year. When AMD needed a more efficient way to handle support requests, they embedded surveys in 2,300

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