CLIENT PROJECT CHALLENGE SOLUTION RESULTS 1 AMC HEALTH AMC Health, New York, NY To create more urgency around – and consequently, acceptance of – a remote health-monitoring program marketed to seniors under the auspices of doctors. AMC Health – a leader in the remote health monitoring space – works directly for payers and providers to persuade patients to accept, activate and use a remote health-monitoring kit. The degree of patient receptiveness to, and knowledge of, AMC was uneven at best. In some cases, patients are notified by their doctors in advance. In others, it’s virtually a cold call. In all cases, penetration and conversion rates required improvement. Compounding the challenge: In terms of look, feel and voice, client marketing materials seemed wholly generic – e

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