Case Study

Ambu - Simplicity and growth

Ambu - Simplicity and growth

How might we speed up product development to enable 200% growth in 3 years? Achieving this would obviously not only require more ideas, more innovation projects and more people, it would require a new governance and portfolio management framework without the bureaucracy that often follows. And it would rely on something that Ambu already had: the will to prioritise. Extreme prioritisation kills complexity With about 70 people involved

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