CASE STUDY: Amadori Strong Roots Support a Focus on Transformation Amadori is a leader in the Italian agriculture-food sector and a specialist in the poultry market, servicing over 20,000 customers with more than 500 products and 1,700 items. Founded almost fifty years ago (1969) in San Vittore di Cesena (in the Emilia-Romagna region), the company accounts for more than 30-percent of the Italian poultry market, with annual revenues of more than 1.2 billion Euros. Relying on its own integrated supply chain, Amadori can count on more than 7,600 workers across farms, industrial plants, subsidiaries and branches in Italy. Amadori’s success lays in the company’s strategy to integrate and directly manage its production cycle, from selecting raw materials to managing facilities, processing,

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