CASE STUDY: United Matbouli Group A Journey towards Digital Transformation and Operational Excellence Founded in 1982 in Jeddah, United Matbouli Group (UMG) is the largest and one of the oldest distributors and retailers of home appliances and consumer electronics, and the sole distributor of Samsung products, in the Kingdom of Saudi Arabia. UMG consists of 5 companies, including a retail operation, Business-to-Business distribution to other retailers, and aftermarket servicing of all products. With more than 30 retail stores, more than 20 service centers, 500 resellers and more than 1,300 employees, UMG is a leader in most Home Appliance and Consumer Electronics segments across the Middle-East. The company’s strategy to support continued growth is to contribute to society through qu

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