altLINE Banking Increases Conversions by 108% with CallRail The Southern Bank Company has been operating community branches in northern Alabama for more than 80 years. They serve hundreds of businesses with a combination of traditional banking services as well as their speciality commercial lending division, altLINE. Problem In the highly competitive field of specialty finance, being able to track potential customers as leads is extremely valuable. Once these leads become new customers, their interaction is not just limited to one single transaction – but an ongoing relationship, meaning altLINE needed a way to track multiple interactions that took place over the phone before and after a lead become a customer. They knew they needed to see which landing pages were driving calls, but they a

Join for free to read