Learn Conversion Optimization altLINE Banking Increases Conversions by 108% with CallRail by Erica Hawkins March 11, 2020 Marketing Agency The Southern Bank Company has been operating community branches in northern Alabama for more than 80 years. They serve hundreds of businesses with a combination of traditional banking services as well as their speciality commercial lending division, altLINE. Problem In the highly competitive eld of specialty nance, being able to track potential customers as leads is extremely valuable. Once these leads become new customers, their interaction is not just limited to one single transaction – but an ongoing relationship, meaning altLINE needed a way to track multiple interactions that took place over the phone before and a er a lead become a customer.

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