Solution: Powered by GoodData Use Case: Analytics for marketing budgeting and planning system and for marketing campaign ROI Favorite Metric: Performance forecast Best Feature: - Ability to tell stories - Flexible data model on the back end - Ability to create templated out - of-box reports for customers, then easily customize them - Best-practice approach in persona-based design Results: ? For Customers: Increased efficiencies in making marketing decisions and acting on data ? Better user experience due to intuitive dashboard design ? For Allocadia: ? Ability to provide additional value through best-in-class embedded business intelligence reporting Customer Since: 2012 GOODDATA CUSTOMER STORY | ALLOCADIA Allocadia: Taking Analytics to the Next Level Helpin

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