Challenge When insurance giant Allianz wanted to gain a competitive advantage and grow as a business, they knew the most eective way of doing that was to ensure their employees were fully on board. So, they came to us with 3 key objectives; increase employee understanding of who Allianz are as a brand, what they stand for and their sponsorship activities. Introduce their new brand values and nd out what they mean to each employee. Raise awareness of discounts available and increase the number of employees that take up Allianz products and subsequently become brand advocates. The experience also needed to be engaging, memorable, have minimal disruption within the oces and reach a target of 2,000 employees. Allianz RoadshowSolution Inspired by the brand’s sponsorship activities, we design

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