AllerMedia digitally recreates the experience of reading a glossy print magazine and attracts more brand advertisers with Native Ads on DoubleClick
AllerMedia digitally recreates the experience of reading a glossy print magazine and attracts more brand advertisers with Native Ads on DoubleClick
5 PagesAller Media Bringing beautiful user experiences to mobile and desktop with native ads. CASE STUDY “With our new native format on mobile, we have managed to attract more brand advertisers.” —Kirsti Engedal Alfheim, Head of Ad Operations, Aller Media Goals • Recreate the experience of reading a print fashion magazine digitally, in which ads are a vital part of the content • Strengthen user experience with ads that fit the form and fun
