Jellyfish uses DoubleClick Search to attract 29% more prospective students for a leading international online university
Jellyfish uses DoubleClick Search to attract 29% more prospective students for a leading international online university
8 PagesJelly?sh CASE STUDYGoals • Hit regional lead volume and cost-per-lead goals • Maximize quality of leads Approach • Tailor bid strategies by region with the Performance ? Bidding Suite • Use bid strategies to respond to real-time, data-driven feedback including online and of?ine conversions • Deploy best practices with bid strategies Results • Increased lead volume by 29% • Decreased cost per lead by 84% • Effectively generated quality leads fo
