The company needed a comprehensive, unified, flexible, and scalable commerce platform and digital storefront. As a worldwide company with multiple markets and business units, the commerce solution needed to deliver on customer expectations as well as fulfill back-end requirements. Product content management, personalization, and order management were prioritized as key features. - ECENTA implemented SAP Commerce Cloud to help support both complex business needs and the best practices in user experience for digital storefronts. A host of features and functionality addressed unique requirements of the phar-maceutical industry, and Allergan’s go-to-market models.

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