www.allergan.com Allergan MMT Digital Page views increased by 56% HEALTH PHARMACEUTICAL The number of visitors using mobile devices increased from seven percent of site traffic to 22%, an increase of about 1000 users per day. Background Allergan are a multi-billion dollar pharmaceutical company with a global presence. They wanted a complete redesign of their corporate website before the creation of country and product-specific websites throughout 2014 and 2015. They were originally using an old Microsoft CMS Platform that was no longer supported by Microsoft and which was becoming more and more difficult to support. Allergan wanted to embrace responsive web design and use modern technologies to elevate their content offeri

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