CASE STUDY: ALLEGRAVITA LLC | 32 W 39 ST 4TH FLOOR | NEW YORK, NY 10018, USA | +1 347 850 7101 ????????????? | ?????????55?3?01-A509 | BEIJING, HAIDIAN, 100080, CHINA | +86 10 6253 0450 Allegravita was hired by famous Greek alcohol brand Ouzo of Plomari in May 2008 to support their market entry in China. The Greek national alcoholic beverage, ouzo, had never before been available in China and was completely unknown to the trade and consumers. The century-old Ouzo of Plomari brand wanted to develop a comprehensive localized branding campaign in China that appealed to Chinese consumer taste, cultural preferences, and their understanding of Greece (which had been developed by Allegravita’s work for the Greek Ministry of Tourism). OUR PLAN: A high-profile media launch event was plan

Join for free to read