Overview Founded in 1997, Las Vegas-based Allegiant Travel Company operates a low-cost, all-jet passenger airline through its subsidiary, Alle giant Air. The company is an industry disruptor: instead of competing directly with big airlines, Allegiant found an interesting niche, targeting leisure travelers with direct flights to over 100 destinations across the U.S. Challenge A leader in unbundled travel, Allegiant also competes by keeping its airfares low. To drive incremental revenue, it charges fees for unbundled services such as checked luggage and hotel reservations. The company characterizes itself as more of an e-commerce company than an airline, because 94% of its revenue comes through the website. Leisure flyers looking for deals flock to Allegiant, and the airl

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