Overview India’s fifth largest global system for mobile (GSM) communication service provider has over 90 million subscribers across the coun- try. Aircel Limited, headquartered in Gurgaon, Haryana, provides voice and data services, postpaid and prepaid plans, Internet and broadband wireless access, and business communication solutions. One of India’s leading innovative mobile service providers, Aircel, is credited with the fastest 3G roll out ever in the Indian telecom space. Challenge for its customers—whether the Aircel Pocket Internet, taking the first step in making 3G af - fordable for the masses or launching revolu- tionary industry first data products aimed at fuelling Internet adoption. The company counts on big data to foster knowledgeable insight for sound business p

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