Synchronising brand building and lead generation on LinkedIn has transformed ROI for the business software provider Already a leading provider of business software for SMEs in Europe, Exact needed to take its profile and growth to the next level. Integrating brand building and lead generation on LinkedIn enabled it to maximise engagement, substantially reduce Cost per Lead (CPL) and transform the value of its new business pipeline. Exact Case Study Aligning brand and performance puts Exact in pole position for growth The Challenge:  Increase brand and product awareness  Increase number and quality of leads  Monitor ROI and optimise activity throughout the funnel The Solution:  Sponsored Content in the LinkedIn feed  Creative leveraging Exact’s partnership with F1 driver

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