AIR CANADA VACATIONS SOFIA + AUSTRAILIA Air Canada Vacations (ACV) is a leading Canadian tour operator, offering travel packages to popular destinations in the Caribbean, Central and South America, Asia, Europe, the U.S. and Canada. CASE STUDYAIR CANADA VACATIONS SOFIA + AUSTRAILIA The Challenge Raise audience awareness and have them explore the unique European and Australian destinations offered by ACV. The Objective The campaign objective

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