News AIG Israel Uplifted Purchase Intent for Mortgage Insurance by 30% with Taboola Video American International Group, Inc. (AIG) is a leading global insurance organization. Founded in 1919, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement products, and other financial services to customers in more than 80 countries and jurisdictions. In Israel, AIG is a direct to consumer company that doesn’t use agents. of People who Made a Purchase After Viewing this Campaign Started their Buyer Journey with Taboola Uplift on Purchase Intent in 30 Days People Reached 50% 30% 400,000 COMPANY CHALLENGE SOLUTION RESULTS Remove barriers to purchase and educate consumers on the savings that mortgage insurance from AIG can provide. Increase demand

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