The company implemented Tealium’s AIStream, an advanced, real-time AI-driven prediction and intervention system that connects AI models, customer interactions, marketing tools, and data warehouses with the most accurate, compliant, and up-to-date data. Starting with Tealium’s TiQ Tag Management System, visitor events were captured across the website and streamed through Tealium’s EventStream for immediate processing. Custom business rules built using Tealium Functions transformed raw data into model-ready features by cleaning timestamps and recategorizing URLs. This seamless orchestration ensures AI models are trained on enriched, consented data, enabling real-time, personalized customer experiences while maintaining privacy and compliance.

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