Case Study

Agility & Revshare - Planet Media Boosts Revenues with Outbrain

Agility & Revshare - Planet Media Boosts Revenues with Outbrain

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OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2022 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. Results +30% revenue Q4 2020 vs Q4 2019 +11% RPM Q4 2020 vs Q4 2019 Founded in 2000, Planet Media is an independent digital media group that has become a leader in content and services for digitally connected seniors in France. The group represents more than 14 million readers each month and more than 4 million subscribers through its brands Planet.fr, Medisite.fr, E-sante.fr, Alpen.mc and Zest. Planet Media’s latest challenge is to develop new growth models, both in terms of audience and monetization. Overview To achieve these objectives, Outbrain and Planet Media Group initially favored a classic "guaranteed" revenue contract, which guarantees the payment o

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