Pythian Client Case Study AEG WORLDWIDE USES PYTHIAN’S ENTERPRISE DATA PLATFORM TO DELIVER A FRICTIONLESS FAN EXPERIENCE AEG is a leader in the live entertainment industry, with a global network of venues, sports franchises, music brands, integrated entertainment districts, and ticketing platforms. Every year, AEG promotes 32,000 shows and live events at hundreds of AEG-affiliated venues, entertaining more than 100 million guests. AEG CIO Bill Martin had a vision for connecting with customers and enhancing the fan experience, which would in turn boost AEG’s brand and bottom line. AEG had a massive opportunity to use big data to communicate with clients in a more personalized and timely way, fundamentally changing the customer’s experience for the better at AEG events and venues.

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