AdvancePierreTM Foods Nicholas Gitto distinctly remembers interviewing for the position of Vice President of Customer Marketing & Sales Operations at AdvancePierre Foods. “We were discussing the many challenges associated with managing trade spending in the retail industry. I knew if I got the job, that responsibility was going to fall squarely on my shoulders. In that moment, I made a pledge. I told my potential boss that I would manage trade spend more effectively than had been done–Period!” It’s not every candidate for a leadership position that would be willing to make such a promise—especially for a company operating in an industry that is notoriously inefficient when it comes to trade promotion management (TPM). But Nick Gitto was not a typical candidate. He came to his position with

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