A leading CPG company and importer of adult beverages with over 60 brands worldwide had numerous disconnected platforms and tools. The lack of connectivity and data unification across the organization was limiting audience insights and creating fractured views of the customer. Looking for a solution that could seamlessly connect enterprise data sources along with external second-party and third-party data partners in the future, the CPG company chose Treasure Data Customer Data Cloud, which has enabled it to: Unify more than 100k+ customer profiles. Develop predictive models for enhanced segmentation and improved marketing efficiency. Increase customer touchpoints and personalized engagements.

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