When AB InBev first started its digital transformation, the company’s goals were threefold: manage and administer its worldwide data assets securely and in compliance with all applicable laws, break down silos to integrate data from more than 1,000 data sources and platforms worldwide, and achieve personalization at scale for all of its markets. “Our vision is that we bring people together for a better world,” says AB InBev’s Senior Global Martech Manager Luiz Gama

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